Crypto for Advisors: Web2 to Web3

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Crypto for Advisors: Web2 to Web3

Crypto for Advisors: Web2 to Web3

While Base targets crypto-curious users, TON’s potential TAM is even bigger, targeting the 900 million users on Telegram. Launched in 2023, Telegram quickly became a top-five Web2 social app by users globally and the dominant app in Russia, Eastern Europe, Southeast Asia and parts of Africa. TON , The Open Network, was initially designed by founding members of the Telegram team to integrate blockchain into Telegram’s ecosystem. Given Telegram’s multi-country user base and unique geopolitical backdrop, a unified crypto payment rail could be highly beneficial. TON’s integration into Telegram includes seamless wallet creation, in-app purchases and fiat onboarding. Telegram has also made ad payments in TON, with 50% revenue sharing with creators.